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Carne Crosta (pronounced car-nay crow-sta), loosely translated as éBeef Crusté in Portuguese, is exactly what this rub will produce. It excels when cooked over high direct heat, especially on well-marbled cuts of beef. The high cooking temperatures are necessary to release oils in the rich Brazilian coffee, which intertwine with the spices and rendered fat, creating the most sumptuously-crusted steak you've ever experienced.
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